Kushal Bhosale | Homepage
Marketing Leader · Pune, India
I help companies grow —
from brand-building
to pipeline generation.
I’m a strategic marketer with 7+ years of experience turning business goals into marketing outcomes — across fintech, B2B SaaS, and edtech. Whether it’s building a brand from scratch, running a product launch, or generating qualified pipeline, I bring both the strategic thinking and the hands-on execution.
10×
Pipeline vs. event investment at GFF 2025
₹4Cr
Marketing budget managed at MPS
$150k
ARR pipeline from 0-to-1 product launch
7+
Years driving measurable growth
Brand Strategy·
GTM Execution·
Demand Generation·
Content Marketing·
Performance Marketing·
PR & Communications·
Product Launches·
Marketing Analytics·
B2B SaaS·
Fintech·
Brand Strategy·
GTM Execution·
Demand Generation·
Content Marketing·
Performance Marketing·
PR & Communications·
Product Launches·
Marketing Analytics·
B2B SaaS·
Fintech·
What I do
Where strategy meets execution
I work best at the intersection of big-picture thinking and ground-level hustle — setting the direction, then doing what it takes to make it real.
01
Brand Strategy & Positioning
Defining the voice, narrative, and content pillars that make a brand stick. From rebranding exercises to award-winning campaign submissions — I own the story end to end.
Brand
02
Demand Generation & Pipeline
Email and LinkedIn outreach, event-led SQL generation, lead magnet creation — all tied back to qualified pipeline, not just vanity metrics.
Growth
03
Product & GTM Launches
0-to-1 launches with cross-functional teams — market sizing, positioning, launch events, and the full campaign build. I’ve taken products from internal deck to live market.
Launch
04
PR, Events & Media Relations
Managing agency relationships, securing broadcast coverage, running thought leadership webinars that generate real MQLs — not just registrations.
PR
05
Analytics & Campaign Optimisation
Building feedback loops between performance data and strategy — keyword research, funnel analysis, and iterating on what’s actually moving the needle.
Analytics
Portfolio
Selected work
Go-to-Market Strategy — DigiCorePro
Built the full GTM playbook for a new B2B SaaS product: market sizing, STP, channel strategy, and campaign roadmap. Led the cross-functional launch with 5 teams and 2 CXOs.
MPS Limited
$150k
ARR pipeline at launch
Growth Strategy — ISB Competition Winner
Proposed a 2× profit growth roadmap for an education firm by leveraging cross-vertical synergies. Competed against 1,600+ entries and took first place.
ISB Gestalt Marketing Competition
1 / 1,600
Competition rank
Cold Email Automation — n8n + Scrapy
Built a lean outbound system on a tight budget: scraped prospect emails with Scrapy, then automated sequenced cold outreach via n8n — achieving 30%+ open rates.
Finfactor
30%+
Email open rate
Brand Document — New Product Launch
End-to-end branding for a new product line: logo, positioning, launch plan, and stakeholder narrative. Introduced the brand at an industry event with 4,000+ attendees.
MPS Limited
4,000+
Launch event attendees
Competitor Analysis — B2C Marketing Strategy
In-depth competitive landscape analysis with positioning recommendations and channel strategy for a B2C brand looking to differentiate.
Independent Consulting
15%
Increase in contact form fills
Career
Where I’ve built
Sep 2025 – Present
Finfactor
Digital Marketing Manager · Founding team
- Laid the foundation for brand and marketing-led growth at a Series-A fintech startup
- Drove Finfactor’s presence at Global Fintech Fest 2025 — 100+ SQLs, 10× pipeline vs. event investment
- Won the ETBFSI Exceller Award for AA-based wealth insights; led the full submission narrative
- Secured CNBC TV18 airtime and coverage in 10+ print publications as part of Series-A PR campaign
- Email + LinkedIn outreach campaigns driving 30%+ open rates and 20% more qualified meetings
Apr 2023 – Sep 2025
MPS Limited
General Manager – Marketing
- Spearheaded marketing for three brands contributing 76% of firm revenue; managed a ₹4Cr budget
- Grew LinkedIn following 60% and web traffic 20% in one year through a theme-based content strategy
- Led 0-to-1 product launch across 5 teams, 2 CXOs, and 3 vendors — generated a $150k ARR pipeline
- Ran 4 thought leadership webinars averaging 500 registrations and 20 MQLs each
- Secured 5 industry awards and managed CNBC TV18 + ET Now media coverage
Apr 2022 – Mar 2023
Indian School of Business
PGP — Marketing & Public Policy
- Won Gestalt Marketing Competition — 1st of 1,600+ participants — with a B2B SaaS growth roadmap
- Awarded PGPMAX2012 Scholarship (₹5 lacs) — 1 of 865 students — for social sector impact
- Pro bono consultant for an edtech startup: pricing strategy and go-to-market plan
Recognition
Awards & distinctions
2025
ETBFSI Exceller Award
Recognised for Finfactor’s AA-based wealth insights use-case. Led the end-to-end narrative and submission strategy.
2024–25
5 Industry Awards — MPS Limited
Managed submissions and secured 5 coveted industry recognitions, plus speakership at 3 major events.
2023
ISB Gestalt — 1st Place
Won the ISB Marketing Competition out of 1,600+ participants with a B2B SaaS growth and GTM strategy.
2023
PGPMAX2012 Scholarship
₹5 lakh scholarship awarded to 1 of 865 ISB students for exemplary impact in the social sector.
2023
CNBC TV18 & ET Now Coverage
Secured broadcast airtime and 10+ print media placements as part of Series-A PR efforts at Finfactor.
2025
Global Fintech Fest — 10× ROI
Generated 100+ SQLs and a pipeline worth 10× the event investment — the highest-performing event in Finfactor’s history.
Let’s connect
Working on something
worth building?
Whether you’re looking for a marketing leader, a collaborator, or just want to swap notes on B2B growth — I’d love to hear from you.
kushalbhosale5@gmail.com