A marketer who builds brands, not just campaigns.
I’m Kushal — a 360° marketing leader who took a brand on a three-year revenue decline and turned it into growth, through positioning, narrative, and a budget held to its hardest standard.
“ I inherited a brand on a three-year revenue decline. We rebuilt the positioning, the voice, and the rhythm of how it showed up — then put the new identity on the industry’s largest stage. The decline ended. Brand is the slowest lever. It is also the one that compounds.
Selected work.
Six pieces · click any to openA go-to-market, end-to-end.
Built and executed the GTM for a new product launch — market sizing, STP, positioning, and the channel mix to hit it.
n8n + Scrapy on a tight budget.
Built a zero-spend outbound stack for a lean team — Scrapy to source prospect emails, n8n to run the cold sequences, end-to-end automation.
An AI walkthrough for bank ops.
Designed a guided AI walkthrough that helps bank operators take end-users through complex onboarding journeys remotely.
Whitespace, then a loyalty play.
Ran an in-depth competitor teardown for a B2C brand — surfaced category whitespaces and proposed a loyalty program that shipped on the back of it.
A 5-year plan to 2× profit.
Proposed a growth strategy for an education firm to double profits in five years by unlocking synergies across business verticals.
A product brand, from the ground up.
Authored the branding document for a new product — logo system, positioning, voice & tone, and the launch playbook to put it in market.
Experience.
Eight years across fintech, publishing, edtechFinfactor
Founding Marketing ManagerHired as the founding marketer to lay branding foundations and drive marketing-led growth from day zero.
MPS Limited
GM, MarketingSpearheaded marketing across three brands contributing 76% of firm revenue. Led the rebrand that reversed a three-year decline.
Teach For India
FellowSelected from a 7% accept rate. Led 53 students through a data-driven, differentiated learning model.
Tata ClassEdge
Learning Design ManagerDesigned math and computer-science products for K-12, with demos sharp enough to move deals.
Next Education India
Academic Leadership AssociateBuilt a GTM strategy for a new product positioned as a ‘value edition’ — revenue inside year one.
360° capabilities.
Drag horizontally · 24 disciplinesWorking together.
Selective engagements · 2026I take on a small number of consulting engagements each year — usually with founders or marketing leads who want a sharper brand point of view, a working GTM motion, or both. Short sprints, real artefacts, and a handover you can run without me.
About.
A short profileI work across the full marketing surface — brand, demand, content, PR, events — but I think of myself as a brand-builder first. The bigger growth numbers I’m proud of all started with the same quiet decision: be a brand worth choosing, then earn the rest.
I’ve led marketing for a fintech, a publishing-tech firm, and an edtech product reaching two million students. Before marketing, I was a Teach For India fellow, an electronics engineer, and a flautist with a soft spot for slow practice. The thread is the same — pay attention long enough, and the work compounds.
Education.
Indian School of Business
- —Pro-bono consultant for an edtech startup — pricing and promotion strategy.
- —Sole recipient of the PGPMAX2012 scholarship, awarded for social-sector work.
VESIT, Mumbai University
- —Interned at Reliance Industries’ data-science team — predicted warehouse demand to reduce losses.
Journal.
Occasional notes on brand & B2BHave a brand worth building?
Reach out to me via email. I read everything, and respond within two business days.