I build brands and the marketing that grows them.
I’m Kushal, a marketing generalist with eight years across fintech, publishing, and edtech. I work end to end — brand, go-to-market, demand, and content. Most recently, I turned around HighWire Press — a publishing-tech brand that had been in a three-year revenue decline.
When I joined MPS, I was handed HighWire Press — a brand that had been shrinking for three years. We rebuilt its positioning and voice, changed how it showed up in the market, and put the new identity on the industry’s biggest stage. The decline stopped, and growth followed. Brand work is slow, which is why it’s so easy to skip. In my experience, it’s usually the thing that makes the rest of marketing work.
Selected work
Six projects · click any to openA go-to-market, end to end.
Built and ran the GTM for a new product launch — market sizing, STP, positioning, and the channel mix to hit the number.
Outbound on a zero budget.
Built a no-spend outbound stack for a lean team — Scrapy to source prospect emails, n8n to run the cold sequences, fully automated.
An AI walkthrough for bank ops.
Designed a guided AI walkthrough that helps bank operators take end-users through complex onboarding journeys, remotely.
Whitespace, then a loyalty play.
Ran a competitor teardown for a B2C brand, found the category whitespace, and proposed a loyalty program that shipped on the back of it.
A five-year plan to double profit.
Proposed a growth strategy for an education firm to double profit in five years by unlocking synergies across its business verticals.
A product brand from scratch.
Wrote the branding document for a new product — logo system, positioning, voice and tone, and the playbook to launch it.
Career
Eight years across fintech, publishing, and edtechFinfactor
Founding Marketing ManagerHired as the first marketer to set up the brand foundations and drive marketing-led growth from day zero.
MPS Limited
GM, MarketingLed marketing across three brands that made up 76% of firm revenue. Ran the rebrand of HighWire Press that reversed its three-year decline.
Teach For India
FellowSelected from a 7% acceptance rate. Taught 53 students using a data-driven, differentiated learning model.
Tata ClassEdge
Learning Design ManagerDesigned math and computer-science products for K-12, with demos sharp enough to move deals.
Next Education India
Academic Leadership AssociateBuilt the GTM for a new product positioned as a value edition, with revenue inside year one.
What I do
Where I can help across the marketing stackServices
A few engagements a year · 2026I take on a small number of consulting engagements each year, usually with founders or marketing leads who want a sharper brand point of view, a working go-to-market motion, or both. I work in short, focused sprints. You get real deliverables and a clean handover, so your team can keep running it after I’m gone.
About
A short profileI work across the whole marketing stack — brand, demand, content, PR, events — but I think of myself as a brand person first. The growth numbers I’m proudest of usually started by getting the brand right.
I’ve led marketing at a fintech, a publishing-tech company, and an edtech product used by two million students. Before marketing, I taught with Teach For India, trained as an electronics engineer, and I still play the flute. Outside work you’ll find me running long distances or reading a bit more than I probably should.
Education
Indian School of Business
- —Pro-bono consultant for an edtech startup on pricing and promotion strategy.
- —Sole recipient of the PGPMAX2012 scholarship, awarded for social-sector work.
VESIT, Mumbai University
- —Interned with Reliance Industries’ data-science team, forecasting warehouse demand to reduce losses.
Let’s build something.
Email is the fastest way to reach me. I read everything, and I usually reply within two business days.