Journal
Journal
Notes on brand & B2B.
Occasional writing about positioning, go-to-market, and what actually moved the number. Written from the work, not from a framework.
Case study Changing what the market believed about a declining brand. MPS acquired HighWire Press and revenue fell for three years. The product was fine. The market had simply stopped believing we were alive. Essay B2B success mantra: why industry relations trump everything else. A fintech that onboarded 150+ customers in six years with no marketing at all, and what founder-led sales really rests on. Essay What B2B marketing can learn from Formula 1. Why AWS, Oracle, Crowdstrike and Zoom pay to put their logos on a race car, and what that says about reaching a technical buyer. Essay Man maketh money, or money maketh man? A longer look at incentives, wealth, and the stories we tell about who earns what.